Think Big Start Small

 

Streetscooter - the e-mobile success story

If an idea doesn't sound absurd at the start, then it doesn't have a chance.

(Albert Einstein)

  Buchcover Copyright: Springer

People love to challenge ideas at the start. The makers of StreetScooter approached things differently: they challenged the status quo they were presented with instead. In their view, the convenctional process of innovation and developing new, sustainable products was too much complicated and too expensive. In the automobile industry, this takes many years and costs billions.The rapid development of an unusual company emerging from the RWTH Aachen University and now part of Deutsche Post DHL demonstrates how a radically different innovative thinking leads to affordable functionality. It is an e-mobile success story about a vehicle that is customized, economic, ecological, flexible, safe and reliable.

The authors

  • Prof. Dr.-Ing. Achim Kampker, Managing director of StreetScooter GmbH
  • Jürgen Gerdes, Member of the Executive Board at Deutsche Post AG
  • Prof. Dr.-Ing. Günther Schuh, Holder of the Chair for Production Engineering at Laboratory for Machine Tools and Production Engineering WZL of RWTH Aachen

Weblinks

www.returnon.engineering

E-Book (link.springer.com)